The Dean's List w/ Alison Dean

Toxins, Trees, and Toilet Paper: How Plant Paper Is Flushing Out Old Habits — with Lee Reitelman

Alison Dean Season 1 Episode 36

Your toilet paper might be exposing you to PFAS and bleaching byproducts—every single day. Plant Paper co-founder Lee Reitelman shares how tree-free, unbleached TP can protect your body and the planet—and how to rebuild a better bathroom habit.

In this episode of The Dean’s List with Alison Dean, we uncover the hidden health and environmental costs of conventional toilet paper—and the design principles behind Plant Paper’s safer, more sustainable alternative. We dig into ingredient transparency, why “white = clean” is a myth, how virgin-tree pulp impacts forests, and practical ways to upgrade what you touch daily. 

Use Code "THEDEANSLIST" for 20% of your first recurring subscription order of Plant Paper (expires 2/23/2026)

What you’ll learn: 

  • What’s actually in many toilet papers (PFAS, bleaching byproducts, additives)
  • Why unbleached, tree-free paper matters for skin + planet
  • The myth of “white means clean” and how design changes behavior
  • Reading labels and spotting hidden chemicals in everyday goods
  • Founder lessons: transparency, going big-box thoughtfully, and building loyal communities

Guest: Lee Reitelman, co-founder of Plant Paper
Host: Alison Dean, The Dean’s List — wellness × entrepreneurship

Send us a text

People on this episode